Message development. Campaigns consist of core messages for different target groups that are clear, interesting, penetrating, culturally appropriate, and motivating.

Campaign materials production. Marketing relies on materials that communicate the chosen messages in clear, attractive, memorable ways. UGIT nextDESIGNS  collaborates with artists, writers, designers, photographers and others to produce materials.

Testing and refining materials. This is a critical part of the process; testing and refining of materials continues throughout the marketing campaign. IDE tests all communication materials for clarity, recall, interest, and cultural appropriateness. Rural families participate in and actually dictate the design process.